Heroes Motors Los Angeles 


Located in the prominent La Brea Avenue of Los Angeles, California, Heroes Motorcycles is a unique store specialized in restoring and selling vintage motorbikes. Owning the business and managing the day to day operations is Serge Bueno, who brings over 20 years of experience in design and engineering, fuelled by a deep and long lasting passion for classic motorcycles. Serge initially had the idea of a “Motorcycle Gallery” back in France where he comes from. 
Opened since early 2015, Heroes Motors have already made a name for itself by creating some unique custom bikes that a few celebrities, and others, have became the proud owners. Serge sources his antiques bikes and parts from all over the world, sometimes transforming them into a unique collector items; or he and his team will endower the long and challenging process of putting the bike back to its original specifications, searching or restoring every missing original parts.
At Heroes you will find more than just old motorbikes. You will be able to enjoy, and buy, some rare pieces of art, such as limited edition sculptures, prints, and books, as well as beautiful and specially designed helmets, leather jackets, etc… thus creating that feeling of an “Art Gallery”, that Serge is so hopeful to produce.
At Heroes Motorcycles people are all about passion and quality of work. From creating paint graphics to its own leather items, everything is designed and handmade in the Los Angeles workshop, making any work customizable.
Whether you are a motorbike enthusiast or just interested in the art of motoring, please come visit the workshop at 1210 La Brea Avenue, Los Angeles, to discover what could be your next passion and the 2 show room at 8611 Melrose Ave 90019 West Hollywood and Malibu Country Mart, Cross Creek Road.





About the owner, Serge Bueno

  the owner, Serge Bueno

Serge Bueno is a French designer known since the start of his career in the 90’s for his vivid creativity and his ability to balance functionality and elegance across a broad range of artistic mediums including photography, painting, interior design and architecture. He now has turned his talents in a new direction, rebuilding classic motorcycles.
After graduating from the prestigious art school of "Les Beaux Arts" in Paris Serge spent another 5 years learning the elements of light, color and form, doing paintings and architectural projects. He then set up his own design studio in France, which he ran successfully for 10 years, until he discovered the "Art of The Motorcycle".
Passion for motorcycle was running deep into the blood of the Bueno's family and Serge always wanted to be involved with the design of custom bikes. But it was a very special kind of motorbike that prompted a major change in his career -a beautifully restored Indian boardtrack racer from the 1920s.  He became instantly drawn by the harmonious lines and minimalist shapes of these prestigious and extremely rare motorcycles. 
As he has done with all his projects Serge dedicated all his time and energy to learn about these Indian, Harley and Cyclone motorcycles, always searching for parts and developing more efficient ways of restoring them. After almost 10 years perfecting his skills and building a collection of 'well selected' classic motorbikes, Serge is now introducing his first concept store in Los Angeles, a motorcycle gallery called "Heroes Motors". 
Bueno is now permanently based in Los Angeles and spend most of his time in his studio where he continues to design and create. In his spare time, he will always take the opportunity to go for a long ride on the open road. 
  motorcycle artwork


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